Voltas Limited is a six decade old company in India with expertise in Air Conditioning & Cooling technology.
The company is broadly structured into projects and products business. The projects business is classified into Domestic Projects Group (DPG) and International Operations Business Group (IOBG). While the products business is classified into Unitary Products Business Group (UPBG), Mining & Construction Equipment Division (MCED) and Textile Machinery Division. (TMD).
The company was incorporated on 6th September, 1954 in Mumbai. It was a collaboration between Tata Sons and Volkart Brothers. The Chairman of the company is Mr. Noel N Tata and the Managing Director and Chief Executive Officer of the company is Mr. Pradeep Bakshi. Its shares are traded on the Bombay Stock Exchange under symbol 500575.
The Unitary Products business group is into multiple product categories including Air Conditioners, Air Coolers, Commercial Refrigerators, Water Coolers and Water Dispensers. Voltas is the no. 1 AC brand in India and has occupied this place with the help of a wide product portfolio, positioning based on sharp consumer insights, highest distribution reach and brand equity. It also has a large Service Network with its own service centres in each major city. Apart from ACs, it's the leading brand in all the other categories it is present in.
Voltas has also entered into a Joint Venture with Turkey based Ardutch (a subsidiary of Arçelik, part of the Koç Group making the Beko brand). It would add new categories like refrigerators, washing machines and kitchen appliances to its portfolio and would market them under the name of Voltas Beko.
Voltas has been honoured with the first prize in the category 'Manufacturers of BEE Star Labeled Appliances (Air Conditioner)', as part of the National Energy Conservation Awards 2015. The company had previously won the same award in December 2013.
Voltas won the Silver APAC Effie Award in the Sustained Success category in 2015 for its "Humanizing technology in India" entry which spoke about the All Weather campaign. Apart from Effie, Voltas also won the Gold at the Asia Awards of the World Advertising Research Centre (WARC). In 2014, Voltas was ranked 39th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory.[4]
Voltas has provided air conditioning in the world's tallest building, the Burj Khalifa [1] [2] and also in the once largest ocean liner, RMS Queen Mary 2. [3]
Video Voltas
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Source of article : Wikipedia
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